JUMAR
Service(s): Strategy, Branding, Packaging
Year: 2022
Jumar is a female led small business, based in Athens, Greece, founded by two educators. Their themed bilingual boxes blend workbooks, craft supplies, and tailored features to seamlessly integrate learning with play, catering to children of varying ages.
The Concept
The brand identity strikes a delicate balance, marrying whimsy with gravitas to engage students without overwhelming them. At its core lies the logo: a sleek, rounded typeface coupled with a strategically placed box emblem. Complementing this is a secondary logo, cleverly incorporating the initials ‘J’ and ‘M’, honoring the co-founders.
The Character Illustrations
Adding a charming dimension to the project are three endearing characters, each inspired by the tools within Jumar’s Busy Boxes - a box, a pencil, and a book. These characters playfully interact with educational materials, forging a unique connection with young learners.
Meet Boxie, the adventurous box, symbolizing the excitement of receiving a special package filled with surprises and learning opportunities.
Alongside Boxie is Bookworm Benny, the book-loving bibliophile, who dives into worlds of knowledge, encouraging children to explore the magic of storytelling and reading.
Completing the trio is Pencil Pete, the master of creativity and expression, inspiring children to unleash their inner artists and thinkers.
Together, Boxie, Bookworm Benny, and Pencil Pete bring our educational material to life, bridging the gap between learning and fun, and igniting a passion for knowledge and creativity in children.
Completing the design narrative are captivating illustrations and the brand’s signature pattern, seamlessly integrated into product packaging, ensuring each Jumar experience is as visually enchanting as it is educational.
Alongside Boxie is Bookworm Benny, the book-loving bibliophile, who dives into worlds of knowledge, encouraging children to explore the magic of storytelling and reading.
Completing the trio is Pencil Pete, the master of creativity and expression, inspiring children to unleash their inner artists and thinkers.
Together, Boxie, Bookworm Benny, and Pencil Pete bring our educational material to life, bridging the gap between learning and fun, and igniting a passion for knowledge and creativity in children.
Completing the design narrative are captivating illustrations and the brand’s signature pattern, seamlessly integrated into product packaging, ensuring each Jumar experience is as visually enchanting as it is educational.
Type and Color
Dark purple stimulates creativity and imagination. Associated with introspection and wisdom, this color fosters a sense of wonder and exploration. Its deep tones provide a grounding presence, encouraging focus and concentration amidst the excitement of learning.
Mint green is a refreshing and invigorating color that sparks curiosity and enthusiasm. By incorporating mint green into the brand, we inspire children to embrace new ideas and experiences, fostering a sense of excitement and adventure in their learning journey.
Seagrass is inspired by the soothing hues of the ocean. This color promotes relaxation and harmony, creating a peaceful atmosphere for exploration and discovery.
Twilight Sapphire exudes a sense of calm and clarity. This serene color is associated with stability and trust, providing a comforting backdrop for learning and growth.
Fairy floss embodies a delicate balance between inspiration and tranquility. Its soft, pastel hue is known to promote feelings of relaxation and harmony, creating an ideal environment for learning and play.
White is often associated with purity, simplicity, and light.
