RASI CONSULTING
Service(s): Branding, Stationery, Templates
Year: 2024
RASI Consulting is a Saudi consulting firm, that works with the private and public organizations, empowering them to deliver on their mandate and play an active part in the nation’s transformation. They are results driven and wish to deliver relevant implementable solutions to realize real impact to the society, economy and environment.
Their current branding doesn’t reflect the bold vision they have of who they are, the impact they want to create and the passion they have for what they do for their clients and for their nation.
Their current branding doesn’t reflect the bold vision they have of who they are, the impact they want to create and the passion they have for what they do for their clients and for their nation.
The Concept
Following the trend of their international competitors, RASI Consulting wanted a wordmark logo that was clean, powerful and timeless. Being a Saudi firm, and doing business with the Arab world, they also needed a variation of their logo in Arabic. It was very important for the two version to be cohesive and exude the same feeling of trust.
The Icon(s)
Using the English characters from the logo, we created an icon-logomark, in order to develop the brand's official pattern and use it in small spaces where the wordmark wouldn't be legible. Putting the four letters together an abstract form of a camel is created, an animal that is deeply connected with the Saudi culture and heritage, and that symbolizes perseverance, agility and strength.
The icon was then used to create sub-icons, assets used in various forms in the companies document templates, adding texture and elegance.
Type and Color
Dusk Reflecting the hues of the Saudi sky at dusk, this deep dark blue exudes tranquility, depth, and a sense of contemplation.
Evergreen This dark green exudes a sense of sophistication, stability, and authority. It signifies growth, resilience, and the foundation of corporate success..
Desert Mist Like the shimmering sands of the Saudi desert at dawn, this light grey tone embodies tranquility, elegance, and sophistication.
Amber Glaze Resembling the warm tones of the golden sand, this shade symbolizes energy, passion, and the vibrant spirit of innovation.
Sandstone Inspired by the natural beauty of Saudi landscapes, this warm beige hue represents elegance, refinement, and timeless sophistication, mirroring the richness of Saudi heritage.
Pearl This light beige tone exudes tranquility, purity, and grace, capturing the serene aura of Saudi surroundings with a touch of elegance and purity.
