STAINED GLASS CORNER
Service(s): Branding , Packaging
Year: 2024
Stained Glass Corner is a female led small business, based in Carson City, NV, USA. The artist needed a branding redesign in preparation for launching an Etsy store to expand her clientele.
The new brand identity reflects the playfulness and artistry reflected on the stained glass pieces in a contemporary way, aiming to attract a new generation of customers.
The new brand identity reflects the playfulness and artistry reflected on the stained glass pieces in a contemporary way, aiming to attract a new generation of customers.
The Concept
The design work started with the new logo: A funky fresh typeface, with a mix of customized small and cap lettering reflects the handmade nature of the business’s products. The logo suite is completed with a secondary round version of the logo, and a logo mark, making the design responsive in all formats. The three letters used in the logo suite, are also used to create the brand’s official illustrations and patterns, which are later used in the design of the packaging and stationery.
The Illustrations
Jester Hat: Stained glass artistry requires creativity and imagination, much like the performances of jesters. By incorporating the jester hat into your brand, you emphasize the creative aspect of your work and convey to customers that your stained glass creations are not only beautiful but also infused with a sense of fun and whimsy.
Teddy Bear: Teddy bears evoke feelings of nostalgia and fondness for childhood. By incorporating a teddy bear into your branding, you tap into these nostalgic emotions, creating a sense of warmth and comfort that can be appealing to customers.
Butterfly: Butterflies are often associated with transformation and metamorphosis. Their life cycle, from caterpillar to chrysalis to butterfly, symbolizes growth, change, and rebirth. This symbolism can resonate with your brand’s artistic process, where raw materials are transformed into intricate and colorful stained glass creations.
Type and Color
Dark green represents a deep connection to nature and the earth, reflecting the brand’s commitment to craftsmanship and sustainability.
Turquoise is a color that inspires imagination and adventure, aligning perfectly with the brand’s playful nature.
Cherry Blossom draws inspiration from the delicate beauty of cherry blossoms in full bloom. It conveys a sense of elegance and grace.
Yellow is often associated with cheerfulness and positivity. Lemon Zest is an inviting and uplifting color that promises warmth and joy.
White is often associated with purity, simplicity, and light.
