CRANBERRY IMPACT PARTNERS
Service(s): Branding, Stationery
Year: 2023
Cranberry Impact Partners is run by a startup coach in Amsterdam, aiming to close the gap between great early stage startups and impact funds. Named after his hometown (and not his favorite fruit), the business strives to make the world a better place, helping new entrepreneurs navigate the world of venture capital.
The Concept
Drawing inspiration from the name of the company, the brand logo strikes a harmonious balance between playfulness and corporate professionalism, embodying the firm's mission in a visually captivating manner.
Type and Color
A deep red berry color had to be the star of the color palette, highlighting the name of the brand, but also making a difference from the usual blue tones that are common in tech and finance. It is accompanied by an even deeper green and together with the rest of the palette they accomplish the perfect tones of professionalism, warmth and collaboration.
